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Lead Magnet Funnel Calculator | Sales Funnel Optimization Test - Calculate Now




Calculation for additional revenues


Use lead magnets successfully in your online marketing strategy

Every company that operates online and also offline relies on getting in direct contact with its potential customers. The customer acquisition process usually takes place in several steps. A strong lead magnet facilitates the sales process and at the same time builds trust between the future customer and the company offering its services. Very well converting sales funnels or optimized click funnels prepare for future sales by positively tuning the mindset of the customer towards the sale.

The Lead Magnet Funnel Calculator is a simple, easy-to-use tool for optimizing your sales and marketing funnels.

It's based on the concept of lead magnets: a free gift that you offer in exchange for an email address from your potential customers. The Lead Magnet Funnel Calculator helps you determine the best way to present your offer so that you get the most return on investment.

We've built this calculator to help you test the effectiveness of your lead magnets and sales funnels. You can enter the content of your lead magnet, as well as the number of leads it generates, and see how many of those leads convert into customers. We'll even show you what percentage of those converted customers were first-time buyers, returning customers, or repeat customers.

The appropriate lead magnet, usually a free, attractive product, is a marketing tool, which should motivate the buyer to get in direct contact with the provider. Used correctly, the prospect voluntarily gives their contact information, but also expects immediate action in return, or better yet, an immediate solution to their specific problem.

A strong lead magnet, professionally implemented in a visually appealing way, is the trust-building bridge between customer and company. In a sales funnel, also called sales funnel, the free offer, the freebie is usually the first level or entry point into the beginning sales process.

The free offer itself does not necessarily have to be directly related to the provider's product range. However, it must solve the specific problem of the target group, thus representing a high value for the target group and stand out from the competitors.

The world of lead magnets - colorful, diverse and creative

The type of lead magnet can be very different and depends on the problem to be solved by the target group and the expertise of the company. The following types exist:

  • Checklists as PDF files

  • eBooks or audio books

  • free coaching sessions or webinar participation

  • Vouchers

  • online learning courses

  • Sales material, free samples

  • Software download as trial offer

  • Infographics

  • Test evaluations

  • Calculator/online calculator

The offer should be extremely attractive - like a magnet

But how does the company find the optimal lead magnet that is enticing and irresistible to the customer, that has the potential to generate and maximize sales? Here are some rules to the perfect offer that must be followed:

  1. The target group must be clearly and pointedly defined. The more accurately the company has analyzed its target customer, the better the lead magnet will convert.

  2. An immediate action must be triggered. The customer wants his problem solved immediately. He does not want to be led to his problem solution via umpteen emails. The solution has to be fast, efficient and multi-value. This gives the customer confidence in the expert's performance.

  3. The offer should be as specific as the target group. The advantage, the solution for the customer, must be presented precisely and concretely. The advantage should already be reflected in a clear headline.

  4. The path within the sales funnel should be simple and well structured. The technology, see below, must be right. Nothing frustrates potential future customers more than when the promised freebie is not delivered in exchange for the email.

  5. The solution offered must be unique and presented individually. The rule is: one solution per lead magnet.

  6. Only deliver 1A quality. The lead magnet should sustainably generate future customer loyalty. The goal is to build trust between the customer and the company. If you make a mistake here and, for example, display bad images in the sales funnel or publish texts that contain spelling errors, you will lose the leads you have gained very quickly. The lead magnet gives conclusions about the actual working method of the company and is a business card for professionalism.

  7. Technical: the page load time should be very low to achieve better CTR (click-through rates), higher dwell time as well as more traffic. This includes that no large high-resolution photos should be integrated (images maximum 80KB). Furthermore, the meta-description in the search result should arouse curiosity and motivate to click (see also structured data).

Calculator or test - what attracts the customer?

Both the calculator and interesting tests or infographics are effective and strong customer loyalty magnets.

Especially industries that are heavily dependent on new leads like to use a calculator/calculator as a tool to generate valuable leads.

Calculators can be used for almost any industry and entice customers to interact directly with the company. Quick, easy and efficient.

Anyone who has ever surfed real estate portals is familiar with real estate calculators, for example. Against delivery of the email address, the future house buyer receives a computation how much house he can afford for his money.

There are no limits to the imagination here. Also enterprises, which sell physical products, like e.g. windows, prints on cups or floor coverings, profit from calculators. For the customer, a high-quality calculator makes the buying decision much easier.

A test is also an excellent tool for customer retention and lead generation. The test can be tailored in great detail to the target group. Just as with the calculator, the company receives further information from the customer here.

Byanswering personal questions in a test, the customer's problem can be narrowed down in detail.

By using a calculator, a company that sells pool covers knows in great detail how the future pool cover should look by entering the exact measurements and can create a 100% suitable offer according to the lock-and-key principle.

So it's always about building a relationship with the customer (Relationship Builder Sequence, RBS).

Using a sales funnel to generate leads

A sales funnel is also known as a sales funnel. This is a common online marketing model for consumers and businesses. This sales funnel illustrates the buying process for a product or service. The sales process is divided into several sub-steps and describes the chain from the first customer contact to the successful conclusion of the sale. The so-called blockchain technology also captures the payment path following the closing.

As already mentioned, the lead magnet is usually the entry point into a digital sales process. Here, the potential customer is guided through a so-called sales funnel, or sales funnel, to take an action at the end of the sales process, namely a purchase or registration.

In exchange for the free calculation of the property value, the real estate agent receives the e-mail address of a property seller. Thus, this sales funnel is a classic opt-in funnel. The digital sales process is completely automated, the focus here is solely on generating email addresses of potential home sellers.

However, it is important, and this applies to all lead magnets, that a real comprehensible and relevant added value is delivered to the customer, which solves a PROBLEM OF THE CUSTOMER, which he can only solve in a laborious and time-consuming way elsewhere. In the case of the real estate salesman the salesman receives fast and without actively to the telephone to seize to have, a value calculation of its house.

Once the real estate agent now has the seller's email address, an email marketing process that has already been created starts. In the course of the process, which is automated within the Salesfunnel, the house seller builds up trust with the real estate agent and positions himself as a serious and reputable expert.

The potential customer is informed again and again with attractive additional information by mail, until he buys in the optimal case then the product liable to pay the costs or takes part in the seminar or the like.

The optimal Salesfunnel consists here finally only of 4 components:

  • Landing page with calculator and entry form for the e-mail address.
  • Thank you page after successful entry of the e-mail address.
  • Then the e-mail autoresponder sequence starts with the sales offers.
  • If applicable, further upsells (additional sales on successful initial order) opportunities to increase customer lifetime value.

ADDITIONAL: Additionally, use Facebook Ads Retargeting to get users who have read your offer but have not yet purchased your product or service.

Clickfunnel calculations of transfer types

To calculate the loss of visitors between the stages

Visit => Click => Lead => Qualified Lead => Sale => possibly Upsell

the so-called transfer rates are calculated using the formula "Percentage of stage n divided by percentage of stage n-1". In the calculator above you can calculate the transfer rates directly from the data.

How much do you earn from a customer (CLV) in the long term?

To estimate the financial value of a customer (customer value analysis), after the complete customer journey (path to the first sale/sale), you calculate the customer lifetime value (CLV) in our second CLV calculator above. Of course, this always depends on the customer relationship and the customer's situation.

Are you ready to start your optimal sales funnel TEST?

Use the lead test list above to check if you really have integrated all elements for a successful sales launch on your homepage and optimize your advertising costs with the lead cost calculator above.

How specific can an online calculator be?

There are a number of calculators available on the Internet, but most of them are relatively rigid and cannot be adapted to the specific needs of customers and companies.

At every company can create its optimal calculator. Without programming knowledge calculators can be created already after registration with arbitrary arithmetic operations. As on this page, test calculators can also be created.

As an alternative to the individual invoice tool, traders also have the option of having an industry-specific online cost calcul ator created by the professionals at

Author: Iris Schwartz

Similar Calculator Topics: Economy, marketing, sales, online marketing, internet, stores, customer analysis, controlling

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