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Content is King: Design your website like your living room

Getting visitors to your website is not always easy, the web is full of good ideas, inviting pages and quality content. So how do you get visitors to your site and make them stay there for a while? Imagine that your website is your living room. Bare walls, uncomfortable lighting, and dirty windows might be more off-putting to your visitors. They would poke their heads in for a moment, step out backwards and look for the distance. If, on the other hand, you make it inviting and cozy, your visitors will gladly take a seat, stay with you and listen to what you have to say. You should make it just as "comfortable" for your visitors on your website.

Without interesting texts and well thought-out content marketing, visitors will not find your website because your web pages will not be ranked in search engines. Without attractive content, the time your visitors spend on your web pages is short, the bounce rate is high and your success on the web suffers.

Good content is characterized by:

  • attractive and informative texts
  • good photos, graphics, statistics
  • good readability, i.e. subdivision into sections, headings, bulleted lists, tables, etc.
  • interactive elements, e.g. online calculators, surveys and polls, etc.

and without typing are always needed. Whether it is self-formulated and researched texts such as product or category descriptions, press releases, company news or general technical texts, or transcription work based on a template or dictation: every website operator knows the problem of wanting to make their own content more interesting through good texts. However, if there is a lack of personnel and time, various service providers specializing in the professional creation of high-quality content or also text exchanges offer to write your texts.

Have texts created by content specialists

Special freelancers and writing agencies for content creation have specialized in writing texts for companies. You can simply have texts written there. They research the facts on the topic you specify and use them to create a text that may be billed on a per-word basis. Before placing an order, your individual specifications regarding keyword density, quality standard, number of headings and sections should be known in order to achieve the most satisfactory result possible. Typing agencies usually charge per DIN A 4 page or part thereof.

Since the number of characters or words per page depends on the type size, you should clarify these parameters in advance and have a sample text from the typing office shown to you in order to decide whether your quality requirements will be met. It is also advantageous if the writing agency is already experienced in your subject area and has already created texts on similar topics.

Use marketplaces for text creation

In addition to using professional service providers for content creation, you also have the option of posting your text jobs in appropriate marketplaces or text exchanges. The advantage is that you can reach countless writers through this single provider and the probability of finding a writer who is particularly knowledgeable in your topic area is much higher. You have the option to specify the desired quality standard as well as the time constraints in advance. Now, if a writer has been found who is qualified for the quality level you have chosen, he or she must submit the text within this time, otherwise the order will expire and can be reassigned, which is an additional safety factor for you.

The disadvantage is that direct contact with the author is eliminated and all messaging is done via the platform - this could entail some loss of flexibility. In addition, only a part of the fee you pay arrives at the actual car and the author himself earns less, which could cause the quality to suffer.

In this respect, which of the variants you choose is a question of cost and quality. Many companies have had good experiences with text exchanges, while others prefer to use the services of one or more writing agencies.

Directly calculate writing prices online

With our calculator you have the possibility to calculate the prices for writing work online. In doing so, we assume average values, which are in no way binding or representative. If you run a writing office, the calculator results give a good first overview of the creation costs.


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